Alavi was co-founded by Dilendra Wimalasekere and Dinesh Velusamy, industry veterans who have built and managed boutique digital agency, ReapDigital, for the last 7+ years. Their clients include major global brands such as Google, Natixis and KPMG.
Critical to their success was data science and the unique insights it provided for maximizing digital marketing returns. But building a data science team or outsourcing it is expensive, so for most brands data science was out of reach.
So they created Alavi. Developed using data models that were tried and tested using thousands of online campaigns, the online application is automated to significantly reduce costs and make data science accessible to almost any business or agency.
Today, Alavi’s team includes world-class data scientists and digital marketers who have managed and analysed campaigns together for nearly a decade. They continue to use their extensive experience to advance its capabilities and performance.