To segment Sapphire’s website visitors based on how likely they are to buy, Alavi used its AI to study and evaluate the brand’s website analytics data.
Identifying similarities, Alavi grouped website visitors into distinct cohorts and presented ones that had conversion rates that were significantly higher than the site average.
Sapphire targeted the cohorts through its remarketing platforms, which led to higher revenues, lower acquisition costs and better returns on their ad spends.
Alavi connected to PureVPN’s website analytics data to study the behavior of visitors with high conversion rates. Using its proprietary data models Alavi identified their common
Using its findings, Alavi developed a detailed audience profile, which the client could use to better focus their remarketing
Through platforms like Google and Facebook, PureVPN was able to use Alavi’s audience profile to narrow their targeting, which allowed them to significantly increase returns as well as reduce costs.
To segment all existing
customers based on the
probability of them making
another purchase as well as how quickly they would do it, Alavi used its machine learning capabilities to analyze historical data from the client’s CRM.
Alavi delivered a useable list of existing customers who had a very high probability of making a purchase within 30 days.
To optimize its campaigns, Takas.lk uploaded the list of customers Alavi identified to its marketing platforms. This resulted in much stronger returns and profitable campaigns.
Using its data models, Alavi
processed the client’s analytics data and calculated how much each customer might spend the next time they made a purchase. The entire customer database was then divided into cohorts
according to the results.
Based on the price and nature of the products Spring & Summer wanted to promote, Alavi
recommended the company
only target its biggest spenders.
Alavi provided the details of customers to target, which Spring & Summer used on different marketing platforms to run highly focused campaigns and reignite growth.